Yext Case Study
Call Analytics - the new frontier in advertising services
Yext is a New York-based company that, since its inception in 2006, has helped small business across the country advertise online. The company operates a pay-per-action network, known as Yext Calls, that uses local telephone numbers to drive customers to small business clients. The Yext Calls brand has seen tremendous growth since it launched in 2008. The division owns and operates more than 500,000 local phone numbers in markets nationwide.
After experiencing immediate, rapid growth, Yext Calls partnered with large telecommunications providers to secure local phone numbers to meet the demand. Many of those companies had difficulty procuring and providing enough DIDs to meet the needs of Yext Calls’ customers as quickly as necessary. This process regularly took as long as 90 days. In several cases, the telephone providers ran out of numbers, forcing Yext Calls’ clients to wait to post their advertisements. This was unacceptable.